Peter Basso Associates, a Michigan based mechanical & electrical engineering firm, challenged H&A to design and produce a new company logo, corporate identity package and brand look. Two of the goals of the H&A design solution was to reflect the dynamic character of this company and entry into global business. The logo plays a major role in the new PBA brand look and in the market positioning process.
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 CLS Brochure
H&A designed and wrote a compelling brochure which told stories of people with disabilities who have control over their lives through the Self Determination initiative at Community Living Services.
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 PBA Direct Mail
H&A provided design and copywriting services to create a direct mail campaign, to support the efforts of Peter Basso Associates in promoting their services, acquiring new business leads and creating a consistent brand-look. The initial piece introduced PBA's new logo (designed by H&A), ISO 9001: 2000 Registration, plus an improved redesigned mail pieces featured other PBA services such as lighting design, commissioning, and indoor air quality, plus their outstanding design engineers in The PBA INNOVATORS.
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 PBA Direct Mail
THE PBA INNOVATORS, a direct mail piece created and produced by H&A, highlights Peter Basso Associates innovative efforts in the construction of the Compuware Headquarters Building in Detroit and the Ford Community & Performing Arts Center in Dearborn. The mailer features PBA engineering team trading cards that provide vital stats and career information about the two teams that worked on the projects. This mailer successfully generated new business leads and has worked well as a PBA outstanding designer recognition program.
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