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The Henry Ford Re-Opening
After a $60 million facelift, Greenfield Village at The Henry Ford re-opened for business and H&A provided the national media outreach and promotion for the event. H&A's efforts included creating promotional packs featuring an authentic 3'x5' American Flag, an invitation to the ribbon cutting ceremony and various other materials on the new attractions enclosed. H&A distributed the packs at the Detroit Regional Leadership Conference on Mackinac Island (Mich.) to more than 1,600 of the state's business and political leaders. The packs were also sent to various key media across the country. H&A successfully secured a large amount of national and regional coverage of the event.
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